How Online Calendar Bookings Will Help You to Market to Gen Z
What’s your method of choice: email, phone calls, or online services? If you were to ask anyone who identifies as a Gen Z, making a phone call to book a service appointment would be a last resort option. As a generation who have grown up with technology and the rise of the internet, there has been a shift in communication habits. Similar to breaking the glass fire extinguisher box, phone calls are framed as only do so in the case of an emergency.