Category: Social Media
Facebook’s Latest Feature Lets You Target People Who Have Attended Your Events
Those RSVPs in Your Page Events Just Got More Valuable! Facebook released its new advertising feature this week. Users can now create Custom Audiences of people who have responded to events they share on the platform – whether that response was “yes, I’m going” or “no, I’m busy”. Wha...
5 LinkedIn Mistakes That Are Bad for Business
LinkedIn is not just a platform for personal professional connections. It is also an exceptional tool for promoting your business. With LinkedIn’s Company Page feature, users can learn about your business, brand and job opportunities. They can find out where your business is, who works there, w...
Market Smarter, Not Harder: Winning in the Down Economy
Economic times may be tough, but that doesn't mean you should decrease your marketing budget. In fact, cutting your advertising dollars in a bad economy is the last thing you should do. Smart companies will continue to prosper during hard times as long as they understand the value of multi-channel...
Get Found: 5 Ways to Optimize Your LinkedIn Profile
Have you ever searched for yourself online? According to Forbes, your LinkedIn profile is likely to be – or SHOULD be – the first result that pops up. With over 433 million registered users worldwide, it is harder than ever to grab that coveted first result spot. We strive to EMPOWER people, so ...