In this episode of In the Bubble, Jason answers a commonly asked question, can you pay to rank higher on Google? Many of our clients have asked us if paying for Google Ads will improve their domain authority and how well they rank in Google searches. Jason explains why paying for Google ads doesn’t actually improve ranking and how it works!
Can Paying for Google Ads Improve Your Search Ranking?
The simple answer is, no. Paying for Google Search ads may put you at the top of the page, but that doesn’t improve your organic search rankings. Google’s search rankings are determined by many factors, from website health and number of backlinks to geographic location. You can bid on search terms with Google, and that will put your ad at the top of the page, but ads and search ranking are not related.
How Do Organic Search Rankings Work?
The way the organic search rankings are determined is through your Search Engine Optimization (SEO) strengths. Websites can be optimized for different keywords and phrases, as well as industries and offerings. Here at BubbleUP, we can have one of our SEO gurus work on your website to improve your organic rankings. We’ll go through your website content and help fix page titles and headings, improve your website speed and backlinks, and much more to improve your website’s SEO health. SEO work takes time though, and improving your site’s organic ranking can take weeks and sometimes months.
If you’re looking to put your business on the top of a page instantly, Google Search ads can do this! You won’t organically improve your rankings, but you’ll be able to put your business on the first page while you wait for your organic ranking to improve!
BubbleUP Marketing is an Edmonton marketing agency. Our team is filled with experts who are passionate about taking your business to its fullest potential. If you’re interested in learning more about what we can do to help with your marketing efforts, reach out! We’d love to get to know you better.
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